Brand and UX/UI Design for
B2B Apparel Wholesale App
Challenge: How might we reimagine the future of wholesale apparel discovery, purchasing, and procurement?
Understand the industry
We begin with a piece of research to immerse into the apparel industry, and specifically into the design, sales and procurement of the wholesale apparel industry, and identified key pain points in the system to address.
Define the problem
Once we understand the broad systemic view, we hone in on unique areas for opportunity, and dive deeper into them to better understand the stakeholders and key needs within each area. We also look at the most compelling business opportunities to solve for, and prioritise them based on a set of mutually agreed upon criteria.
Understand the forces
We look at the driving forces of the industry over time, the key influencing factors, the adoption rates, and driving attributes of the mindsets within our areas of opportunity.
Ideate the User Experience
With the key challenge area, audience, and motivating factors identified, we ideate on potential experience concepts that help to address key needs and potential gains. We evaluate, refine, and build a technical architecture and design system that targets these factors. We also test early and often to optimise along the development process in an efficient and lean way.
Bring the vision together
As we are testing and learning with our target audiences and stakeholders, we are building and refining a design system and interface that is accessible, responsive and meets the needs of our users. We develop and launch an MVP, and in parallel, we capture feedback and build a feature backlog based on a mutually agreed upon roadmap and implementation plan.